Velvet was born and raised in the southern Sweden city of Helsingborg. As a teenager she moved to Stockholm to study at The Ballet Academy to become a professional dancer. During her student years, she was working as a singer in Stockholm nightclubs.
Through the years, Velvet has done a large number of backing vocal jobs for prestigious Swedish acts like Carola and Lena Philipsson. But she also has in her CV a maybe surprising name in US rock crooner Meatloaf.
Through the winter of 2005-06 Velvet kick-started her solo career with the singles “(Rock Down To) Electric Avenue” (a club take on the Eddy Grant reggae classic) and “Don’t Stop Movin’” (originally UK act Livin’ Joy). Both became huge club and radio hits all over mainland Europe. In 2006 she also released her first album “Finally”.
In spring 2006 Velvet entered Melodifestivalen, Sweden’s song contest to find a song for Eurovision and Scandinavia’s biggest television show. Her song “Mi Amore” made it through the heats to the Second Chance round, where she lost out on a place in the final. “Mi Amore” went on to be a big hit all over Europe including Russia, Poland, Italy and Song of the Year in Bulgaria.
In 2008 Velvet entered Melodifestivalen a second time with “Déjà Vu”. This time she reached the semi-final but went on to have her biggest hit in Sweden with the song reaching number 2 in the Swedish charts. But she didn’t give up and came back for another go at Melodifestivalen again in 2009 with “The Queen”. The song was a firm fan favourite, but again didn’t get past the semi-final.